Why Canned Wine Is the Future of Outdoor Sipping

Person pours Just Enough Red Blend into a glass during a picnic with blackberries, prosciutto, and cherries.

There’s something magical about drinking wine under the open sky, lounging at the beach, on a rooftop picnic, or seeing your favorite band play at a summer concert. But if you have ever gone to the park with a full-size glass bottle or even worse, forgotten your corkscrew on a camping trip, then you know how not fun it can be to deal with traditional formats for wine.

Much like hard seltzers and canned cocktails, canned wine is not a compromise. Instead, it can be a better, more conscious way for us to enjoy great wine wherever life takes us. Wine that travels with us, from hiking on top of a mountain to sitting around a sunset bonfire and tailgating with friends. No broken glass. No big bags. Just great-tasting wine that is perfectly packaged to fit into our busy lives.

In contrast to bulky bottles, portable wine in a can is designed for convenience. They are lightweight, easily portable, and the perfect size. And to be honest? We’re not missing the corkscrew one bit. 

Let’s explore why canned wine is redefining convenience, sustainability, and style for every outdoor moment that calls for a pour.

Is Canned Wine Just a Trend or the New Standard?

Wine is not just for gourmet meals anymore. From oceanside parks to backyard grills, people are finding wine that suits their style, and it just so happens that canned wine is checking all the boxes. Convenience is key, but so is quality. As we (the consumers) begin to switch to premium products that travel well, the idea of portable wine in cans seems to be less of a fad and more like the new normal. 

The numbers don’t lie. The global market for canned wines was valued at $112.9 million in 2024 and is expected to grow to $211.5 million by 2030, reflecting an annual growth rate of 11.1% between 2025 and 2030. The demand is driven by the same elements we value: conveniently packaged, delicious wines made from sustainably grown, high-quality grapes.

It even seems to be earning the respect of sommeliers. As Esther Mobley, senior wine critic at the San Francisco Chronicle, stated, "Canned wine is no longer a punchline. It’s one of the fastest-growing segments in the industry and some of it is surprisingly good," and we are completely in on this. In fact, we are proud to say that premium canned wine is here to stay. 

Does Canned Wine Compromise on Taste or Quality?

Flat lay of Just Enough Wines canned varietals with glasses of wine, showcasing portable, premium wine perfect for outdoor sipping.

Let’s get one thing out of the way: wine in a can does not mean you’re getting “lesser wine.” People often think that, because it’s in a can, the wine would be compromised in flavor or complexity, especially when it comes to red wine. But great wine has little to do with the container it’s stored in, and everything to do with what’s inside and how it’s made.

At Just Enough Wines, our expert winemaking team produces exceptional wines with the same care you would expect from a higher-end bottle. We work with some of the best, sustainably grown grapes from recognized California AVAs and are intentional with our process so that quality spans the length of its journey, from vineyards to the can.

The result? a premium canned wine, with the same brightness and complexity as you’d expect in a bottled wine, just without the cork. 

Curious why we do things the way we do? Learn more about our story.

Why Choose Canned Rosé for Your Next Adventure?

When it comes to sipping in the hot weather, rosé seems to rank top of our list and for a very good and fair reason. It’s crisp, refreshing, and pairs well with just about everything. When you switch out the bottle for canned rosé, everything just gets that much easier. 

No more annoying corks, no more bulky bottles to carry, and no worries about finishing the entire bottle of wine in one go. Just throw in a few cans in your cooler and you’re good to go. Whether it’s on the trail, on the boat, or wherever the day takes you, you’re now free to explore. Canned wine chills quicker than bottles, too, meaning you can enjoy it cold and ready to go anytime you want, minus the wait. 

And of course, since our portable wine is made from the highest quality grapes without any shortcuts, you are still tasting all the flavor and elegance of a traditional rosé, just with maximum portability. Ready to pack for your next adventure? Explore our selection of canned wines and discover your new favorite. 

 

Chilled can of Just Enough Rosé Bubbles, perfect for warm weather sipping.

rosé bubbles

$48
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Portable Just Enough Pinot Noir, bold flavor without the bottle.

pinot noir

$51
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Just Enough Chardonnay can, 2023 Central Coast vintage - crisp, portable white wine for easy outdoor sipping.

chardonnay

$48
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How Sustainable Is Canned Wine Compared to Bottles?

Sustainability is something we prioritize and take very seriously. The aluminum cans used for packaging the canned wines are very durable and extremely lightweight. They also have a significantly smaller carbon footprint. Not to mention, they are easier to make and take fewer resources to shift. Ultimately, aluminum cans are completely recyclable with no quality degradation. That's less burden on the earth and less weight in your picnic basket.  

At Just Enough Wines, we are happy to lean into lower-impact packaging; however, our commitment to it runs deeper - from the grapes to the shelves. We believe sustainability is important at every step, from working with SIP (Sustainability in Practice) and CSWA certified vineyards, to using packaging that is FSC® certified. We take our commitment seriously to craft premium canned wines that represent our business values while providing no compromise on taste.   

The outcome? Wine that has you feeling good for more than just one reason. If you'd like to know how we do it while being conscious and delicious, you can read more about our sustainable approach to wine. We believe great wine should be kind to the planet, too!

What to Look for When Buying Premium Canned Wine

Woman in a white dress holding a can of Just Enough Brut Bubbles outdoors with greenery in the background.

While you’re on the lookout for some premium canned wines, here are some factors that you should be checking out before getting them. Opt for grapes which are sourced from reputable AVAs (like California’s Central Coast), clear information about the varietal, alcohol content, and, optionally, but recommended, a vintage year. Small cues like these can convey big things about the wine’s quality.

One can roughly make up about 1.5 glasses of wine; just enough to unwind without overdoing it. This perfect portioning allows you to enjoy portable wine in a controlled and convenient manner, whether you’re relaxing by yourself or with your friends. 

Interested in more tips, like storage or serving information? Go through our FAQ for speedy answers and wine knowledge.

Ready to Sip Smarter? 

Wherever your adventures take you, be it the tailgates, beach bonfires, rooftop hangouts, or music festivals, canned wine will go hand in hand with you. Easier to pack, convenient to carry, and much safer than holding a wine glass. No corkscrew needed, and certainly no worries about any spills.

The best part? You don’t have to compromise. With Just Enough Wines, you get premium wine that’s portable and environmentally friendly. Thoughtfully made, consciously canned, and ready for the real world.

So go on, elevate your picnic date, tailgate party, or cozy movie night at home. Shop Now and taste how good freedom can pour.