As we entered our late 20s and early 30s, and our lives evolved in every way (careers, dating, families, friends), we began to drink wine differently, too. Relaxing at the end of the day with a great glass of wine or savoring one with friends became something we truly cherished, an experience much more about quality than quantity.

Bottled wine didn’t work out well for what we wanted in those moments; it was simply too much. And that too muchness led to waste and excess—completely out of alignment with not only how we wanted to drink wine, but also how we wanted to treat the planet. The more we talked about it, the more we realized the need for something deliciously different. We decided to create a more conscious drinking experience: pleasure-forward, perfectly portioned, sustainably sourced, consciously canned wine.

Wines worthy of your relaxation ritual because they’re lusciously tasteful and aligned with what you value, from savoring every sip to limiting your impact on the planet. As a respite from the not enough and too much of this world, we created a reliably right experience: Just Enough.