Founder + CEO
Hello there, I'm Jess!
Like many of you, my whole life consisted of living up to certain expectations. I was expected to get good grades, get into the best schools, and work for the best companies; all while maintaining a social life, attempting to afford living in San Francisco, find a husband, and one day have kids.
In my quest to meet many of these expectations I found myself consistently unfulfilled. I was tired of chasing this predetermined path of never-ending expectations that many of us are on and I decided there was more to life than following the world's expectations.read more
I decided to do something most people in the world would caution against - start a wine label. Living in San Francisco, I gravitated to canned drinks as a portable and convenient format to take with me on the weekends as I explored the city's parks and beaches, but I quickly struggled to find a canned wine that actually tasted well... good. I couldn't understand how there could be an incredible wine region an hour drive from me, but couldn't find a canned wine solution that held up to the quality wine found in a traditional bottle. I set out to make a canned wine that escapes the poor quality expectation, allowing us all to drink the wine we desire whenever and wherever we want.
With Just Enough I found happiness by creating a wine that is convenient for any lifestyle you choose, and tastes really good.
I escaped the expected, and found my own fulfillment. I bring you Just Enough wines with the hope that you can too!
Co-Founder + COO
Kaitlyn grew up in Marin County and graduated from Stanford University in 2014. She spent four and a half years working in private wealth management at several Bay Area firms including ICONIQ Capital and EPIQ Capital before pursuing her MBA at The University of Michigan Ross School of Business.
Head of Wine Operations
Ross is a Napa Valley native and comes from 11 years in the wine-making industry. He assisted with the production of distinguished brands including Hundred Acre, Cherry Pie, Layer Cake and If You See Kay. Ross has held a variety of roles in the wine industry such as compliance, marketing, directing construction projects, warehouse procedures, bottling and more.