During Sober October, mid-week unwinding, or those times when we just want to find balance, there are countless reasons to reach for a non-alcoholic wine. It's not necessarily an alternative option and/or missing out on an experience, but rather about keeping to the wine ritual that fits one's lifestyle.
Contrary to popular belief, our non-alcoholic wine is NOT grape juice. It actually starts as real wine made using the same fermentation process, before the alcohol is gently removed. What is left is the flavor, body, and character. Everything we love in a glass, only without the ABV (Alcohol by Volume).
At Just Enough Wines, we believe that mindful sipping should still feel premium. We're trying to make it more convenient for you to have wine anywhere life takes you, be it a pleasant picnic, dinner with your folks, or a cozy evening after work.
In this blog, we’ll cover what non-alcoholic wine really is, why it’s growing in demand, the benefits it offers, and how to enjoy Just Enough’s NA Pinot Noir and Brut Bubbles.
What Exactly Is A Non-Alcoholic Wine made by Just Enough?
Our Non-alcoholic wines undergo no shortcuts. They go through the same standard wine-making processes as the rest of our wine lineup. Our wine grapes come from coveted California Central Coast vineyards, are fermented, and aged exactly as is done with our traditional wines.
Thanks to improved technology, we have access to a rare machine in which we use a gentle, low-temperature process to remove the alcohol. This allows us to remove the alcohol at a slow rate with minimal wine agitation, capturing more aromatics and flavor from the original wine. The process of gentle removal allows the flavor, the structure, and the complexity of the wine to remain unscathed, and you get the same experience, without the alcoholic buzz.
Why is the Demand for NA Wine Growing?
Most of us today value our health and treat it as our topmost priority. Those priorities have lately been reflected in our drink choices, too. The majority seems to be opting for a more mindful approach to drinking, not because they don’t love wine, but because there should be a variety that’s appropriate for all social settings, from weeknight dinners to larger celebrations. Everyone gets an opportunity to raise a glass with non-alcoholic wines.
The numbers back this up. Sales of non-alcoholic wines increased nearly 39% in 2023 in the U.S., and the no- and low-alcohol category is set to continue to grow globally (Forbes). Thanks to better technology, NA wines have a taste profile that is the closest yet to authentic wine, full body, aromas, and taste, but just without the ABV.

Benefits of Choosing Non-Alcoholic Wine
Non-alcoholic wines have several benefits, including allowing you to participate in moments and share social drinking rituals without any alcohol. It has become a way to make toasts at dinner, raising your glass at parties, or unwinding on a weekday and still remaining sober. Non-alcoholic wines also tend to have fewer calories than traditional wines.
It's a thoughtful way of inclusion in many life moments.
Meet Just Enough’s Non-Alcoholic Line
Sometimes you just want the experience of the wine without the alcohol. The smell, the swirl, and the clinking of glasses, just without the alcohol. Which is why we made an entire non-alcoholic wine collection, so you can enjoy the experience of wine without the hangover in the morning.
Our Non-Alcoholic Pinot Noir has everything you would expect from a well-made red: silky layers of cherry, some spice, and a smooth finish. It’s the sort of wine that goes well with a cozy dinner, a fireside chat, or a thoughtfully arranged cheese board.
On the sparkling side, our Non-Alcoholic Brut Bubbles has notes of bright citrus and green apples with a crisp effervescence. It’s made for daytime brunches, milestone celebrations, or just raising a glass to small victories.
Both wines were made with the same commitment to quality as the rest of our collection, so you don’t have to decide between great taste and mindful sipping.
How to Enjoy NA Wine Like a Pro
Non-alcoholic wine is worthy of the same attention as any notable bottle of wine. Sparkling wines are served best when they are chilled and bubbly. Whites and reds, on the other hand, have their flavors burst in proper glassware designated for wines (yes, that does make a difference). Pair them with light mains, fresh cheeses, or even dessert, and you have yourself an elevated experience without any alcohol. With our single-serve cans, it's all about the balance, which means you have just the right amount without overpouring. It's all about the premium experience without having to compromise.

Who Is NA Wine For?
Non-alcoholic wine is made for more people than you might think. Perfect for the “sometimes” drinker who wants balance, the expecting moms who want to still enjoy the ritual, and our athletic and wellness-centric friends focused on clean living. And of course, for anyone who desires the flavor, aroma, and social joy of wine without the alcohol. In other words, NA wine (non-alcoholic) is for all of us who appreciate the moment as much as the wine glass.
You May Also Ask:
- Is your non-alcoholic wine really wine?
Yes! Our non-alcoholic wine-making process is verbatim to any traditional wine-making process. The difference strikes in at the end, where the wine goes through a de-alcoholization process to remove the alcohol.
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How is it different from grape juice?
The difference is in the fermentation. Grape juice is practically unfermented fruit juice, whereas our non-alcoholic wine has the complexities and flavor gained through fermentation, similar to traditional wines.
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Does non-alcoholic wine still have calories?
Well, yes. Since it is, after all, made from grapes, it does hold a certain amount of calories. Although you need not worry, as it’s still comparatively lower than traditional wines. Our non-alc wines range between 25-30 calories per can.
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Can I serve NA wine at parties?
Absolutely. It's an alternative that everyone can enjoy. We do recommend serving non-alcoholic wines chilled.
Wine for Every Lifestyle
Enjoying premium wines does not have to be strung with a hangover. With Just Enough Wines, you get the same taste, sustainable practices, and conscious wine-making process, which perfectly describe our entire collection. Every wine in this collection seamlessly blends for the best experience at any occasion.
Shop our Non-Alcoholic Pinot Noir and Brut Bubbles today!